Overview

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Dashboard

Countries with Data
0
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💸 Government incentive: % of ad spend returned
(e.g., Turkey's digital export program)
🔍
🔍
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Country New Customers Conversion %
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LTV
Customer Lifetime: -
Actual CPI Get-Back % Max CPI Effective CAC LTV/CAC Profit Margin Break-Even Score Rank

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Configuration

📱 Apps

Manage your RevenueCat apps. Each app has its own project ID, API key, and country data.

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Claude AI Advisor

Add your Anthropic API key to enable AI-powered keyword optimization.

💰 Revenue Model

Used for break-even calculation
% of revenue from subscriptions (0-100)

📊 Profitability Score Weights

Adjust how the profitability score is calculated. Weights must sum to 100%.

40%
30%
30%

🏛️ Government Get-Back Programs

Configure country-specific incentive programs (e.g., Turkey's digital export incentive).

📸 Historical Snapshots

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📐 Formulas

Max CPI = (LTV × Conversion%) / (1 - Get-Back%)
Effective CAC = Actual CPI × (1 - Get-Back%)
LTV/CAC Ratio = LTV / Effective CAC (target: > 3.0)
Profit Margin = (LTV - Effective CAC) / LTV × 100
Score = 40% LTV/CAC + 30% Volume + 30% Margin

⚠️ Danger Zone

Keyword Measurement

Graphs

Spend + Installs + Avg CPI

Impressions + TTR

Installs + Conversion Rate

Installs + TTR

FB Ads Creator

Saved Rivals