Overview
Last sync: -Dashboard
| Country | New Customers |
Conversion %
-
|
LTV
Customer Lifetime: -
|
Actual CPI | Get-Back % | Max CPI | Effective CAC | LTV/CAC | Profit Margin | Break-Even | Score | Rank |
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Add New App
Configuration
📱 Apps
Manage your RevenueCat apps. Each app has its own project ID, API key, and country data.
Claude AI Advisor
Add your Anthropic API key to enable AI-powered keyword optimization.
🏛️ Government Get-Back Programs
Configure country-specific incentive programs (e.g., Turkey's digital export incentive).
📐 Formulas
Max CPI = (LTV × Conversion%) / (1 - Get-Back%)
Effective CAC = Actual CPI × (1 - Get-Back%)
LTV/CAC Ratio = LTV / Effective CAC (target: > 3.0)
Profit Margin = (LTV - Effective CAC) / LTV × 100
Score = 40% LTV/CAC + 30% Volume + 30% Margin
⚠️ Danger Zone
Keyword Measurement
Graphs
Spend + Installs + Avg CPI
Impressions + TTR
Installs + Conversion Rate
Installs + TTR
FB Ads Creator
Saved Rivals
App Emails
Mailgun Configuration
Used to fetch subscriber email if not available in webhook payload.
Webhook URL
Paste this URL into RevenueCat Dashboard → Project Settings → Webhooks
Emails sent this month: 0
Team
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