Overview

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Countries with Data
0
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💸 Government incentive: % of ad spend returned
(e.g., Turkey's digital export program)
🔍
🔍
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Country New Customers Conversion %
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LTV
Customer Lifetime: -
Actual CPI Get-Back % Max CPI Effective CAC LTV/CAC Profit Margin Break-Even Score Rank

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Configuration

📱 Apps

Manage your RevenueCat apps. Each app has its own project ID, API key, and country data.

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Claude AI Advisor

Add your Anthropic API key to enable AI-powered keyword optimization.

🏛️ Government Get-Back Programs

Configure country-specific incentive programs (e.g., Turkey's digital export incentive).

📐 Formulas

Max CPI = (LTV × Conversion%) / (1 - Get-Back%)
Effective CAC = Actual CPI × (1 - Get-Back%)
LTV/CAC Ratio = LTV / Effective CAC (target: > 3.0)
Profit Margin = (LTV - Effective CAC) / LTV × 100
Score = 40% LTV/CAC + 30% Volume + 30% Margin

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Keyword Measurement

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Spend + Installs + Avg CPI

Impressions + TTR

Installs + Conversion Rate

Installs + TTR

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Visual flow of scheduled push notifications after app install

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